Local and international company building a ‘colourful’ partnership

A WORKING PARTNERSHIP – Local paint company, Paint Fair, recently held its annual Colour Shows event welcoming a number of representatives from PPG Paints, the world’s largest paint company, with whom they have forged what is proving to be a lasting partnership. Pictured at centre left is Leslie Baptista, Paint Fair’s VP and at centre right is designer, Vicente Wolf along with Paint Fair and PPG team members. Also pictured is Paint Fair’s Store Manager, Eric Baptista (left) and Manager of Premier Authorized Dealer Program, PPG Paints, Travis Paul (second left). (PHOTO: JENNEVA RUSSELL)

Local paint company, Paint Fair, recently held its annual Colour Shows event welcoming a number of representatives from PPG Paints, the world’s largest paint company, with whom they have forged what is proving to be a lasting partnership.

As an authorized dealer for PPG Paints, Vice President and General Manager of Paint Fair, Leslie Baptista noted that they are pleased to have established such a relationship with PPG Paints and is hopeful and optimistic that the partnership will continue to grow, since it has been doing from day one.

“We are an authorized premier dealer for PPG Paint. There are only a few dozen in North America and we are the only one outside of the country,” Baptista revealed.

The PPG Paint team and interior designer, Vicente Wolf, who also has partnered with PPG, offered attendees the latest tips, trends and designs during the two-day event.

Questioned how long the partnership between PPG and Paint Fair has been established, Baptista answered, “It was newly launched this year, on this level, but we have been a PPG dealer for the last four years, for PPG Paints specifically; but PPG purchased Akzo Nobel, which owned Devoe Paint. We have been a Devoe dealer since 1980.

“It is a longstanding tradition with the brands and about three or four years ago we launched PPG Commercial Paint, which has allowed us to deliver an unprecedented level of value, product availability and selection for not just our residential market, but particularly our commercial markets. That has really allowed us to deliver value and product options that we had not been able to do before.

“It started with a great standing legacy with tremendous brands, but it really has allowed us to help our customers do their jobs better and help them deliver on time and budget. All-in-all it has really helped us grow our business, at the same time. It has been a wonderful partnership and as you can tell, with those kinds of resources, it gives us such a tremendous opportunity to really deliver the right products, the right value and the right service for our customers, here on Grand Bahama,” informed Baptista.

Manager of Premier Authorized Dealer Program, PPG Paints, Travis Paul also confirmed that the partnership PPG Paints has established with Paint Fair is unique and PPG Paints is eager to see the bond grow even more.

“At PPG, we sell our architectural products through three channels – we sell through big boxes such as Home Depot, Walmart, and Menards. We also sell through company stores; we sell though about 650 company stores in the United States and then we sell through independents. We have made a decision on where we partner with independents and where we open company stores. For example, in Dallas, we just opened our 40th company store, but here in The Bahamas we partner with persons like Leslie and her husband Eric and the team here at Paint Fair,” Paul revealed.

“Our job, really, is to determine how to partner with an independent company to represent PPG. We want them to be the face of the market; we want them to be an extension of the business. We help them with business planning, training and communications. We help with leads, jobs, hiring additional people to support the business and then we do events, like this, where we come out with our corporate colour team to share where trends are going and where the business is going.

“Ultimately, at the end of the day, we want to sell more PPG on the islands. We really want to partner here more with Leslie and Eric to run the business for us.”

Paul concluded, “It is exciting for us, because PPG did not have a presence in The Bahamas until we partnered with Leslie and we made the acquisition. For us, we provide a brand but we have entered a market now together. We will continue, we want to grow and do more things; this is the horse we bet on, so we will be doing more and more with Leslie and her team here in The Bahamas.” 

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