After a long battle with illness, former President of Hillside Investments Wayne Chee-A-Tow, died late last month, August, 2018. Chee-A-Tow and the Hillside top brand retail stores once located in the International Bazaar and Port Lucaya Marketplace, rose to prominence back in the late 1990s with the popular ‘Red Dasher’ Christmas promotion. One of the master minds behind what remains arguably the largest retail advertising and marketing retail campaign to date on Grand Bahama, Peter Adderley, president of Creative Works says, “Wayne Chee-A-Tow’s brilliant work positively impacted hundreds of Bahamian workers and because of his strategic drive, true professionals blossomed and countless families have seen sustainable benefits.”
In a statement issued this past week on Chee-A-Tow’s passing, Adderley said, “It was painful to note the health challenges experienced by my former boss, mentor and friend over these many past months. Wayne Chee-A-Tow gave me an opportunity of a lifetime back in the 1990s. As a budding Public Relations and Marketing practitioner, it was Chee-A-Tow who gave my talents and creative ideas a shot.
“As a Hillside family, we worked magic. The man led with fearless determination, unmatched work ethics, world class business skills and a passionate love for people and the retail of jewelry, watches, crystal, fragrance and fashionable wear. Chee-A-Tow had swag and style. Nothing was too good for his family, staff or customers.
“He significantly boosted our local and national economy with attractive stores, first class products and well-trained personnel. Wayne Chee-A-Tow is - came from the bottom, made it to the top - personified. His genius led his in-laws from one store on Grand Bahama to dazzling boutique numbers in the International Bazaar, Port Lucaya, Bay Street and Paradise Island. Success never blanketed his humility. He was a friend of the common man.
“I never hesitate to say, those who have worked for and with the late Jim McKinney and Wayne Chee-A-Tow, Laurie McKinney, Slyvia Chee-A-Tow, Bruce and Maura Chee-A-Tow, all hold a rare discipline and life-long survival skills. We will miss our dear leader and friend, Wayne Chee-A-Tow. He made a meaningful and memorable mark. A part of Grand Bahama’s soul is gone. I extend heartfelt condolences to his wife, Slyvia, his sons Rodney and Carlos, his entire family, colleagues and friends. May his soul rest in peace and rise in glory.”
According to Adderley, Hillside’s former Communications Director, Chee-A-Tow’s burial went as he lived, quietly. “I am confident his talented and hardworking sons, Rodney and Carlos, will honor their father’s life by taking the family businesses to even greater heights,” Adderley said.